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                                  We are obsessed with Customer Flow

                                  The continuous movement of your customers along the path to purchase is vital to your business success. Our purpose is to help you build and accelerate Customer Flow.

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                                  Reorganizing performance marketing to focus on Customer Flow unlocks a wealth of opportunities to drive real business results.

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                                  Improve sales +

                                  x

                                  Improve sales

                                  Attract and engage your high-value audiences (HVA’s) by addressing the behavioral signals that will lead to conversion.

                                  Increase ROI or ROAS +

                                  x

                                  Increase ROI or ROAS

                                  Optimize your performance marketing efforts across all channels by focusing on their impact on Customer Flow.

                                  Drive lead generation +

                                  x

                                  Drive lead generation

                                  Map all behavioral phases prospects go through along their purchase journey, identify conversion barriers and drivers and implement highly personalized lead nurture strategies.

                                  Grow eCommerce +

                                  x

                                  Grow eCommerce

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                                  Engage in the mid-funnel +

                                  x

                                  Engage in the mid-funnel

                                  Performance marketing often neglects the mid-funnel. Every action taken to appear, engage or intercept Customer Flow there can drive conversion down the line. Learn to attract your most valuable customers with relevant content, paid or organic and unlock the potential of the midfunnel.

                                  Lower cost per acquisition +

                                  x

                                  Lower cost per acquisition

                                  Automatically reduce wasted impressions, eliminate costly frictions and lower your CPA’s by implementing strategies built to maximize Customer Flow.

                                  Bridge brand and performance efforts +

                                  x

                                  Bridge brand and performance efforts

                                  When you’re building your communications plan against customer behaviors along their journey, you can identify the relevant hand over points between your brand and performance channels, messaging and content.

                                  Personalize creative & content +

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                                  Increase relevancy and conversion by creating highly personalized content tailored to you customer’s specific needs at each stage of their journey.

                                  西风vnp

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                                  Meet the whole team
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                                  Dimitri Maex
                                  Dimitri Maex
                                  Global Chief Executive Officer
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                                  Fred Schuster
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                                  Tania Secor
                                  Tania Secor
                                  Tania Secor
                                  Global Chief Finance Officer
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                                  Jonathan Rigby
                                  Jonathan Rigby
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                                  David Mataranglo
                                  David Mataranglo
                                  David Mataranglo
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                                  Matt Ramella
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                                  Matt Ramella
                                  Managing Director, Canada
                                  Jimmy Schougaard
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                                  Jimmy Schougaard
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                                  Ben Poole
                                  Ben Poole
                                  Managing Director, APAC
                                  Jorge Chavez
                                  Jorge Chavez
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                                  Managing Director, LATAM
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                                  Caroline Penwarden
                                  Caroline Penwarden
                                  HR Business Partner
                                  Adam Edwards
                                  Adam Edwards
                                  Adam Edwards
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                                  Charlie Davison
                                  Global Product Lead

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                                  Walmart Media Group breaks ground on Omnichannel Reporting as it debuts Performance Dashboards
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                                  Walmart Media Group breaks ground on Omnichannel Reporting as it debuts Performance Dashboards
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                                  Blog
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                                  It’s Now Free to Sell on Google Shopping for Retailers

                                  Performance marketing at a global scale

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                                  $3bn
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